Sold Customer Follow Up

Learn how to turn every sold customer into a customer for life with effective follow-up strategies tailored for the retail automotive industry.

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Course curriculum

1. Introduction
2. What is Sold Customer Follow-Up
3. Short-Term Sold Customer Follow-Up
4. Long-Term Sold Customer Follow-Up
1. The #1 Question to Ask Yourself
2. The Difference Between a Sale and a Customer for Life
3. The Benefits of a Customer for Life
4. The Reason Why Salespeople Sell 8-10 Cars per Month
1. What is a Customer Liaison
2. What is the Customer Expecting from You
3. The Short & Long-Term Benefits of Being a Liaison
4. Word of Mouth vs. World of Mouth
5. The Negative Effects of Not Becoming a Liaison
1. The Daily Mindset of a Successful Salesperson
2. The Monthly Mindset of a Successful Salesperson
3. The CRM is Your Friend
4. Getting Organized
1. Why a Solid Follow-Up Plan is Critical
2. Becoming the Customer's Default Name
3. The 10 Annual Touches
4. The Right Times to "Check-In"
5. How Much is Too Much
1. Is it About You or is it About Your Customer
2. The Right Time to Ask for Referrals
3. The Wrong Time to Ask for Referrals
4. The Art of Consistent Follow-Up
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1. The #1 Rule of a Follow-Up Letter
2. The Customer Perception of a Follow-Up Letter
3. Common Mistakes
4. Best Times to Send a Follow-Up Letter
1. Inviting Your Client to Important Events
2. The "No Reason" Follow-Up
3. The Art of Resetting the Clock
4. Thinking about the 2nd Sale
1. The Correct Email Follow-Up Discipline
2. The Correct Texting Follow-Up Discipline
3. Connecting Through Social Media
4. Sold Customer = Positive Reviews
5. Why Your Service Department is a Key Component to Follow-Up
1. Poor Communication Skills
2. When the Salesperson Goes "Dark"
3. Out of Sight, Out of Mind
4. The Rule of Reciprocity
5. Follow-Up Begins at the Delivery
1. Overcoming Your Own Laziness
2. Keeping Your Mindset Strong
3. The Art of Patience
4. Average Salesperson vs. Exceptional Salesperson
1. The Future Belongs to the Creative
2. Creativity vs. Ordinary
3. The Source of Creative Thinking
4. Catching the Customer Pleasantly Off-Guard
1. Increases Sales
2. Customer vs. Client
3. Easier Future Negotiations
4. Auto Pilot Referrals
1. Heading Off Negative Reviews
2. Preventing Buyer's Remorse
3. Post Sale Feedback
1. The Addiction to 1 Form of Follow-Up
2. Too Much Small Talk
3. Not Following Through
4. Soliciting Referrals Too Soon
1. The Day After
2. The 2nd Follow-Up
3. The 3rd Follow-Up
4. What Happens Next

About this course

$79.00 / month
67 lessons

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Sold Customer Follow Up

Course curriculum

Chapter 1 - Introduction

Chapter 2 - A Sale vs. A Customer for Life

Chapter 3 - The Customer Liaison

Chapter 4 - The Mindset of a Successful Salesperson

Chapter 5 - The 10-Touch System

Chapter 6 - Creating the Right Motivation

Chapter 7 - The Follow-Up Letter

Chapter 8 - Keeping the Lines of Communication Open

Chapter 9 - Using the Different Forms of Follow-Up

Chapter 10 - Why Customers Don't Stay Loyal

Chapter 11 - Common Challenges

Chapter 12 - The Art of Thinking Outside the Box

Chapter 13 - Long-Term Benefits of Sold Customer Follow-Up

Chapter 14 - Short-Term Benefits of Sold Customer Follow-Up

Chapter 15 - Sold Customer Follow-Up Turnoffs

Chapter 16 - The DLA Sold Customer Road Map

About this course

Discover your potential, starting today