David Lewis Online Training
Learn from the Leader in Retail Automotive Training Since 1985, Anytime and Anywhere!
Retail Automotive Training that Fits Your Needs
Whether you're looking for training for yourself or for your dealership, DLA Online provides the solution for success.
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Video training classes for Sales, Fixed-Ops, F&I, BDC, and Management.
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Short videos that cover what you need to succeed while also respecting your time.
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Certification courses to prove your knowledge.
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Training solutions for the individual and for the entire dealership.
LIVE Virtual Training Workshops
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November 2: 11-11:30 AM EST
CourseLearn how to effectively handle the situation when a customer is upside down on their trade.
$45
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November 2-4: 12-4 PM EST
CourseJoin this exclusive online event tailored for entry-level car salespeople. Learn essential skills to excel in retail automotive sales, increase your sales, and create satisfied customers for life.
$395
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November 9: 11:30 AM - 12:00 PM EST
CourseLearn why trial closes are often something to be avoided and how to do so while still selling the car.
$45
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November 9: 12:00 PM-12:30 PM EST
CourseLearn how to avoid the "silent walk around" while catching the customer pleasantly off-guard.
$45
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November 9: 12:30 PM - 1:00 PM EST
CourseLearn how to differentiate closing from negotiating while mastering both.
$45
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November 16: 11:30 AM-12:00 PM EST
CourseLearn how to get out of a mental slump in the car sales field.
$45
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November 16: 12:00 PM-12:30 PM EST
CourseLearn what you should do when a customer asks if they can take home a copy of the worksheet.
$45
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December 2: 12:00 PM-12:30 PM EST
CourseLearn how to master the internal presentation.
$45
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December 2: 12:30 PM-1:00 PM EST
CourseLearn why customers are so defensive and how you can lower their defensive posture!
$45
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December 2: 1:00 PM-1:30 PM EST
CourseLearn how to perfect the meet and greet to increase sales and customer satisfaction.
$45
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December 14-16: 12-4 PM EST
CourseJoin this exclusive online event tailored for entry-level car salespeople. Learn essential skills to excel in retail automotive sales, increase your sales, and create satisfied customers for life.
$395
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December 14: 4:30 PM-5:00 PM EST
CourseLearn prospecting tips, ideas, and strategies that will energize your efforts in today's car sales environment!
$45
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December 15: 4:30 PM - 5:00 PM EST
CourseLearn what it means to pencil a deal at 100% and avoid leaving money on the table without cause.
$45
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December 16: 4:30 PM-5:00 PM EST
CourseLearn the daily structure that will unlock your ability to sell at least one car every day you are at the dealership.
$45
All Courses
Individual video courses for retail automotive professionals in Sales, Fixed-Ops, F&I, BDC, and Management.
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Sales
CourseElevate your automotive sales skills. Gain proven strategies to connect with customers, boost sales, and enhance your closing techniques in a competitive market. Includes chapter quizzes!
$79 / month
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Common Mistakes Salespeople Make
CourseLearn how to avoid the common mistakes salespeople make. Includes chapter quizzes!
$79 / month
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Objections
CourseGain skills to identify why customers object, understand their thought processes and then learn how to successfully overcome these objections with confidence and success.
$79 / month
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Phone-Ups
CourseEnhance your communication skills to effectively engage customers over the phone and secure more appointments for dealership visits.
$79 / month
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Negotiations
CourseBoost your skills in presenting, negotiating, and closing deals with confidence. Gain practical strategies for success in any negotiation scenario.
$79 / month
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Leasing
CourseUnlock the power of leasing to boost sales. Understand its benefits, learn the leasing process, and master customer engagement for smooth renewals.
$79 / month
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Selling Cars in Service
CourseLearn how to effectively sell cars in the service department.
$79 / month
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Sold Customer Follow Up
CourseLearn how to turn every sold customer into a customer for life with effective follow-up strategies tailored for the retail automotive industry.
$79 / month
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Unsold Customer Follow-Up
CourseLearn proven strategies to convert unsold customers into buyers through timely, professional, and customer-focused follow-up.
$79 / month
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Retail Digital Sales
CourseDiscover how to engage online shoppers using modern digital sales techniques.
$79 / month
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Ultimate Sales Guide
CourseThe Ultimate Sales Guide for retail automotive sales.
$79 / month
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Goal Setting
CourseMaster the art of goal setting.
$79 / month
Course Packages
Courses provided in bundles based on topic.
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Sales Package
BundleEvery sales course, all in one package.
$199 / month
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Fixed Ops Package
BundleEvery fixed-ops course, all in one package.
$199 / month
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F&I Package
BundleEvery F&I course, all in one package.
$199 / month
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BDC Package
BundleEvery BDC course, all in one package.
$199 / month
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Dealership Management Package
BundleEvery dealership management course, all in one package.
$199 / month
Certifications
Display your knowledge with a certificate upon completion.
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Sales Certification
CourseLearn how to be unique, different, and inspiring to your customers. This certification course covers the entire sales cycle, plus objections, negotiations, phone skills, prospecting, and follow-up. MONEY BACK GUARANTEE
$65
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Service Advisor Certification
CourseLearn how to enhance customer satisfaction, drive service revenue, and strengthen long-term client relationships as a service advisor in the retail automotive industry.
$65
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Sales Manager Certification
CourseBecome a successful sales manager by developing the leadership, coaching, and strategic skills to lead powerful sales teams in the retail automotive industry.
$65
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Service Manager Certification
CourseEnhance your skills as a service manager by mastering strategies to optimize operations, lead your team effectively, and elevate customer satisfaction in the service department.
$65
Meet Your Instructor: David Lewis
Since 1986, David has been training Automotive Dealerships on the “Art of Inspirational Selling.”
Interested in learning more?
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